View in EDS HTML Full Text PDF Full Text

From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations.

Saved in:
Bibliographic Details
Title: From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations.
Authors: Ceylan, Gizem (AUTHOR) gceylan@gmail.com, Diehl, Kristin (AUTHOR), Wood, Wendy (AUTHOR)
Source: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p21-39. 19p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00222429
DOI:10.1177/00222429231181071