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Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels.

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Bibliographic Details
Title: Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels.
Authors: Dong, Beibei (AUTHOR) bdong@lehigh.edu, Zhuang, Mengzhou (AUTHOR), Fang, Eric (AUTHOR), Huang, Minxue (AUTHOR)
Source: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p141-162. 22p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429231190021