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When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors.

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Bibliographic Details
Title: When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors.
Authors: Cao, Zixia (AUTHOR) zixia.cao@ucdenver.edu, Feng, Hui (AUTHOR), Wiles, Michael A. (AUTHOR)
Source: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p99-120. 22p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429231191446