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When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors.

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Title: When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors.
Authors: Cao, Zixia (AUTHOR) zixia.cao@ucdenver.edu, Feng, Hui (AUTHOR), Wiles, Michael A. (AUTHOR)
Source: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p99-120. 22p.
Database: Business Source Ultimate
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  Data: When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors.
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  Data: <searchLink fieldCode="AR" term="%22Cao%2C+Zixia%22">Cao, Zixia</searchLink> (AUTHOR)<i> zixia.cao@ucdenver.edu</i><br /><searchLink fieldCode="AR" term="%22Feng%2C+Hui%22">Feng, Hui</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Wiles%2C+Michael+A%2E%22">Wiles, Michael A.</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Mar2024, Vol. 88 Issue 2, p99-120. 22p.
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        Value: 10.1177/00222429231191446
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        Text: English
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        PageCount: 22
        StartPage: 99
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      – TitleFull: When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors.
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            NameFull: Cao, Zixia
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            NameFull: Feng, Hui
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              Text: Mar2024
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              Y: 2024
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