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Introduction to the Special Issue on Developing Research Methods and Metrics in Macromarketing.

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Title: Introduction to the Special Issue on Developing Research Methods and Metrics in Macromarketing.
Authors: Stanton, Julie V.1 (AUTHOR) jvs11@psu.edu, DeQuero-Navarro, Beatriz2 (AUTHOR), Domegan, Christine3 (AUTHOR), Wooliscroft, Ben4 (AUTHOR)
Source: Journal of Macromarketing. Mar2024, Vol. 44 Issue 1, p74-80. 7p.
Database: Business Source Ultimate
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ISSN:02761467
DOI:10.1177/02761467231222536