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Introduction to the Special Issue on Developing Research Methods and Metrics in Macromarketing.

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Title: Introduction to the Special Issue on Developing Research Methods and Metrics in Macromarketing.
Authors: Stanton, Julie V.1 (AUTHOR) jvs11@psu.edu, DeQuero-Navarro, Beatriz2 (AUTHOR), Domegan, Christine3 (AUTHOR), Wooliscroft, Ben4 (AUTHOR)
Source: Journal of Macromarketing. Mar2024, Vol. 44 Issue 1, p74-80. 7p.
Database: Business Source Ultimate
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      – Type: doi
        Value: 10.1177/02761467231222536
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      – Code: eng
        Text: English
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        PageCount: 7
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      – TitleFull: Introduction to the Special Issue on Developing Research Methods and Metrics in Macromarketing.
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            NameFull: Stanton, Julie V.
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            NameFull: DeQuero-Navarro, Beatriz
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            NameFull: Domegan, Christine
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              Text: Mar2024
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              Y: 2024
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