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The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency.

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Title: The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency.
Authors: Stuppy, Anika (AUTHOR) astuppy@uvt.nl, Landwehr, Jan R. (AUTHOR), McGraw, A. Peter (AUTHOR)
Source: Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p185-203. 19p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437231179187