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TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform.

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Bibliographic Details
Title: TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform.
Authors: Lambrecht, Anja (AUTHOR), Tucker, Catherine (AUTHOR), Zhang, Xu (AUTHOR) alambrecht@london.edu
Source: Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p248-270. 23p.
Database: Business Source Ultimate
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Description
ISSN:00222437
DOI:10.1177/00222437231180171