APA (7th ed.) Citation

Lambrecht, A., Tucker, C., & Zhang, X. (2024). TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform. Journal of Marketing Research (JMR), 61(2), 248. https://doi.org/10.1177/00222437231180171

Chicago Style (17th ed.) Citation

Lambrecht, Anja, Catherine Tucker, and Xu Zhang. "TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform." Journal of Marketing Research (JMR) 61, no. 2 (2024): 248. https://doi.org/10.1177/00222437231180171.

MLA (9th ed.) Citation

Lambrecht, Anja, et al. "TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform." Journal of Marketing Research (JMR), vol. 61, no. 2, 2024, p. 248, https://doi.org/10.1177/00222437231180171.