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TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform.

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Bibliographic Details
Title: TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform.
Authors: Lambrecht, Anja (AUTHOR), Tucker, Catherine (AUTHOR), Zhang, Xu (AUTHOR) alambrecht@london.edu
Source: Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p248-270. 23p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Apr2024, Vol. 61 Issue 2, p248-270. 23p.
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        Value: 10.1177/00222437231180171
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        Text: English
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        PageCount: 23
        StartPage: 248
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      – TitleFull: TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform.
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              Text: Apr2024
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              Y: 2024
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