Exploring the National Hockey League's Reverse Retro Campaign: Response to Pseudo-Nostalgia in Uniform Design.

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Bibliographic Details
Title:	Exploring the National Hockey League's Reverse Retro Campaign: Response to Pseudo-Nostalgia in Uniform Design.
Authors:	Burton, Nicholas¹
Source:	Sport Marketing Quarterly. Mar2024, Vol. 33 Issue 1, p32-46. 15p.
Database:	Business Source Ultimate

Description
ISSN:	10616934
DOI:	10.32731/SMQ.331.032024.03