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The power of words: driving online consumer engagement in Fintech.

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Bibliographic Details
Title: The power of words: driving online consumer engagement in Fintech.
Authors: ShabbirHusain, R.V.1 (AUTHOR) shabbir.husain@spjimr.org, Pathak, Atul Arun2 (AUTHOR) atulpathak@iimnagpur.ac.in, Chandrasekaran, Shabana3 (AUTHOR) shabana@xim.edu.in, Annamalai, Balamurugan4 (AUTHOR) bala@astra.xlri.ac.in
Source: International Journal of Bank Marketing. 2024, Vol. 42 Issue 2, p331-355. 25p.
Database: Business Source Ultimate
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