View in EDS PDF Full Text

The Influence of Electronic Word of Mouth (EWOM) in TikTok Social Media on Purchase Interest of Haircare Products.

Saved in:
Bibliographic Details
Title: The Influence of Electronic Word of Mouth (EWOM) in TikTok Social Media on Purchase Interest of Haircare Products.
Authors: Anie Nurhandayani, Bernadeta Maria1 bernadeta.maria25@gmail.com, Sumarto, Agus Herta1, Rachbini, Didik J1
Source: Indonesian Journal of Business Analytics. Feb2024, Vol. 4 Issue 1, p209-228. 20p.
Database: Business Source Ultimate
Description
ISSN:28080718
DOI:10.55927/ijba.v4i1.8147