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The Influence of Electronic Word of Mouth (EWOM) in TikTok Social Media on Purchase Interest of Haircare Products.

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Title: The Influence of Electronic Word of Mouth (EWOM) in TikTok Social Media on Purchase Interest of Haircare Products.
Authors: Anie Nurhandayani, Bernadeta Maria1 bernadeta.maria25@gmail.com, Sumarto, Agus Herta1, Rachbini, Didik J1
Source: Indonesian Journal of Business Analytics. Feb2024, Vol. 4 Issue 1, p209-228. 20p.
Database: Business Source Ultimate
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PubType: Academic Journal
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=176327754
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.55927/ijba.v4i1.8147
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 209
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      – TitleFull: The Influence of Electronic Word of Mouth (EWOM) in TikTok Social Media on Purchase Interest of Haircare Products.
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            NameFull: Anie Nurhandayani, Bernadeta Maria
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            NameFull: Sumarto, Agus Herta
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            NameFull: Rachbini, Didik J
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              M: 02
              Text: Feb2024
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              Y: 2024
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            – TitleFull: Indonesian Journal of Business Analytics
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