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Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand.

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Bibliographic Details
Title: Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand.
Authors: Van Crombrugge, Michiel (AUTHOR) vancrombrugge@ese.eur.nl, Breugelmans, Els (AUTHOR), Breiner, Florian (AUTHOR), Scheiner, Christian W. (AUTHOR)
Source: Journal of Marketing. May2024, Vol. 88 Issue 3, p88-109. 22p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429231193371