View in EDS HTML Full Text PDF Full Text

Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand.

Saved in:
Bibliographic Details
Title: Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand.
Authors: Van Crombrugge, Michiel (AUTHOR) vancrombrugge@ese.eur.nl, Breugelmans, Els (AUTHOR), Breiner, Florian (AUTHOR), Scheiner, Christian W. (AUTHOR)
Source: Journal of Marketing. May2024, Vol. 88 Issue 3, p88-109. 22p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 176359748
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Van+Crombrugge%2C+Michiel%22">Van Crombrugge, Michiel</searchLink> (AUTHOR)<i> vancrombrugge@ese.eur.nl</i><br /><searchLink fieldCode="AR" term="%22Breugelmans%2C+Els%22">Breugelmans, Els</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Breiner%2C+Florian%22">Breiner, Florian</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Scheiner%2C+Christian+W%2E%22">Scheiner, Christian W.</searchLink> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. May2024, Vol. 88 Issue 3, p88-109. 22p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=176359748
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/00222429231193371
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 22
        StartPage: 88
    Titles:
      – TitleFull: Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Van Crombrugge, Michiel
      – PersonEntity:
          Name:
            NameFull: Breugelmans, Els
      – PersonEntity:
          Name:
            NameFull: Breiner, Florian
      – PersonEntity:
          Name:
            NameFull: Scheiner, Christian W.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 05
              Text: May2024
              Type: published
              Y: 2024
          Identifiers:
            – Type: issn-print
              Value: 00222429
          Numbering:
            – Type: volume
              Value: 88
            – Type: issue
              Value: 3
          Titles:
            – TitleFull: Journal of Marketing
              Type: main
ResultId 1