View in EDS HTML Full Text PDF Full Text

What Makes a Successful Celebrity Brand?

Saved in:

Bibliographic Details
Title:	What Makes a Successful Celebrity Brand?
Authors:	Israeli, Ayelet¹, Avery, Jill², Schlesinger, Leonard A.³, Higgins, Matt⁴
Source:	Harvard Business Review. May/Jun2024, Vol. 102 Issue 3, p50-55. 6p. 2 Color Photographs.
Database:	Business Source Ultimate
Full text is not displayed to guests. Login for full access.

Description
ISSN:	00178012