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What Makes a Successful Celebrity Brand?

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Bibliographic Details
Title: What Makes a Successful Celebrity Brand?
Authors: Israeli, Ayelet1, Avery, Jill2, Schlesinger, Leonard A.3, Higgins, Matt4
Source: Harvard Business Review. May/Jun2024, Vol. 102 Issue 3, p50-55. 6p. 2 Color Photographs.
Database: Business Source Ultimate
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        Text: English
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              Text: May/Jun2024
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