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Have you spotted where I am? Exploring the impact of different forms of native advertising.

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Bibliographic Details
Title: Have you spotted where I am? Exploring the impact of different forms of native advertising.
Authors: Pin Luarn1, Ya-Cing Jhan2, Hong-Wen Lin3
Source: International Journal of Mobile Communications. 2024, Vol. 23 Issue 2, p239-256. 18p.
Database: Business Source Ultimate
FullText Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 176461465
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Mobile+Communications%22">International Journal of Mobile Communications</searchLink>. 2024, Vol. 23 Issue 2, p239-256. 18p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=176461465
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1504/IJMC.2024.136629
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 239
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      – TitleFull: Have you spotted where I am? Exploring the impact of different forms of native advertising.
        Type: main
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            NameFull: Pin Luarn
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            NameFull: Ya-Cing Jhan
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            NameFull: Hong-Wen Lin
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              Text: 2024
              Type: published
              Y: 2024
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