City integrated marketing communication -- identification and measurement framework.

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Bibliographic Details
Title:	City integrated marketing communication -- identification and measurement framework.
Authors:	Daszkiewicz, Magdalena¹, Mazurek, Edyta², Pukas, Anetta³
Source:	Argumenta Oeconomica. 2023, Vol. 50 Issue 1, p5-32. 28p.
Database:	Business Source Ultimate

Description
ISSN:	12335835
DOI:	10.15611/aoe.2023.1.01