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City integrated marketing communication -- identification and measurement framework.

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Bibliographic Details
Title: City integrated marketing communication -- identification and measurement framework.
Authors: Daszkiewicz, Magdalena1, Mazurek, Edyta2, Pukas, Anetta3
Source: Argumenta Oeconomica. 2023, Vol. 50 Issue 1, p5-32. 28p.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.15611/aoe.2023.1.01
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        Text: English
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