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The Brand Value of Earnings: An Event Study of Consumer Responses to Earnings Announcements.

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Bibliographic Details
Title:	The Brand Value of Earnings: An Event Study of Consumer Responses to Earnings Announcements.
Authors:	Kimbrough, Michael D.¹ (AUTHOR), Paharia, Neeru² (AUTHOR), Wang, Xu³ (AUTHOR), Wei, Sijing⁴ (AUTHOR)
Source:	Accounting Review. May2024, Vol. 99 Issue 3, p259-285. 27p.
Database:	Business Source Ultimate
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Description
ISSN:	00014826
DOI:	10.2308/TAR-2022-0043