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The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment.

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Bibliographic Details
Title: The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment.
Authors: Ghose, Anindya (AUTHOR), Lee, Heeseung Andrew (AUTHOR), Nam, Kihwan (AUTHOR), Oh, Wonseok (AUTHOR) wonseok.oh@kaist.ac.kr
Source: Journal of Marketing Research (JMR). Jun2024, Vol. 61 Issue 3, p517-535. 19p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437231180494