APA (7th ed.) Citation

Ghose, A., Lee, H. A., Nam, K., & Oh, W. (2024). The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment. Journal of Marketing Research (JMR), 61(3), 517. https://doi.org/10.1177/00222437231180494

Chicago Style (17th ed.) Citation

Ghose, Anindya, Heeseung Andrew Lee, Kihwan Nam, and Wonseok Oh. "The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment." Journal of Marketing Research (JMR) 61, no. 3 (2024): 517. https://doi.org/10.1177/00222437231180494.

MLA (9th ed.) Citation

Ghose, Anindya, et al. "The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment." Journal of Marketing Research (JMR), vol. 61, no. 3, 2024, p. 517, https://doi.org/10.1177/00222437231180494.