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The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment.

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Title: The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment.
Authors: Ghose, Anindya (AUTHOR), Lee, Heeseung Andrew (AUTHOR), Nam, Kihwan (AUTHOR), Oh, Wonseok (AUTHOR) wonseok.oh@kaist.ac.kr
Source: Journal of Marketing Research (JMR). Jun2024, Vol. 61 Issue 3, p517-535. 19p.
Database: Business Source Ultimate
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  Data: The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Jun2024, Vol. 61 Issue 3, p517-535. 19p.
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      – Type: doi
        Value: 10.1177/00222437231180494
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 517
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      – TitleFull: The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment.
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            NameFull: Ghose, Anindya
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            NameFull: Lee, Heeseung Andrew
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            NameFull: Nam, Kihwan
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              Text: Jun2024
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              Y: 2024
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              Value: 61
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