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Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves.

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Title: Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves.
Authors: Wight, Kelley Gullo (AUTHOR) kgullo@iu.edu, Liu, Peggy J. (AUTHOR), Zhou, Lingrui (AUTHOR), Fitzsimons, Gavan J. (AUTHOR)
Source: Journal of Marketing Research (JMR). Jun2024, Vol. 61 Issue 3, p451-471. 21p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437231184830