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Metaphor-Enabled Marketplace Sentiment Analysis.

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Bibliographic Details
Title: Metaphor-Enabled Marketplace Sentiment Analysis.
Authors: Luri, Ignacio (AUTHOR) i.luri@depaul.edu, Schau, Hope Jensen (AUTHOR), Ghosh, Bikram (AUTHOR)
Source: Journal of Marketing Research (JMR). Jun2024, Vol. 61 Issue 3, p496-516. 21p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437231191526