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Metaphor-Enabled Marketplace Sentiment Analysis.

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Bibliographic Details
Title: Metaphor-Enabled Marketplace Sentiment Analysis.
Authors: Luri, Ignacio (AUTHOR) i.luri@depaul.edu, Schau, Hope Jensen (AUTHOR), Ghosh, Bikram (AUTHOR)
Source: Journal of Marketing Research (JMR). Jun2024, Vol. 61 Issue 3, p496-516. 21p.
Database: Business Source Ultimate
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Header DbId: bsu
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An: 177039303
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PubType: Academic Journal
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  Data: Metaphor-Enabled Marketplace Sentiment Analysis.
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  Data: <searchLink fieldCode="AR" term="%22Luri%2C+Ignacio%22">Luri, Ignacio</searchLink> (AUTHOR)<i> i.luri@depaul.edu</i><br /><searchLink fieldCode="AR" term="%22Schau%2C+Hope+Jensen%22">Schau, Hope Jensen</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Ghosh%2C+Bikram%22">Ghosh, Bikram</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Jun2024, Vol. 61 Issue 3, p496-516. 21p.
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1177/00222437231191526
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      – Code: eng
        Text: English
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        PageCount: 21
        StartPage: 496
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      – TitleFull: Metaphor-Enabled Marketplace Sentiment Analysis.
        Type: main
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            NameFull: Luri, Ignacio
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            NameFull: Schau, Hope Jensen
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            NameFull: Ghosh, Bikram
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              M: 06
              Text: Jun2024
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              Y: 2024
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