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Power-Based Typology of Marketing Systems: Foundation for Alternative Marketing Theory in the Post-Capitalist Marketing Era.

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Bibliographic Details
Title: Power-Based Typology of Marketing Systems: Foundation for Alternative Marketing Theory in the Post-Capitalist Marketing Era.
Authors: Kelleci, Alpaslan1 (AUTHOR) alpaslankelleci@gmail.com
Source: Journal of Macromarketing. Jun2024, Vol. 44 Issue 2, p453-464. 12p.
Database: Business Source Ultimate
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ISSN:02761467
DOI:10.1177/02761467231203007