A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries.
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| Title: | A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries. |
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| Authors: | Wiles, Michael A.1 (AUTHOR) mwiles1@asu.edu, Janani, Saeed2 (AUTHOR) saeed.janani@du.edu, Fotheringham, Darima3 (AUTHOR) darima.fotheringham@ttu.edu, Miller, Chadwick J.4 (AUTHOR) chadwick.j.miller@wsu.edu |
| Source: | Marketing Science (INFORMS). May/Jun2024, Vol. 43 Issue 3, p542-563. 22p. |
| Database: | Business Source Ultimate |
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| ISSN: | 07322399 |
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| DOI: | 10.1287/mksc.2021.0136 |
