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Requirements of Environmentally-Aware Consumers on the Implementation and Communication of Sustainability Measures in the Beverage Industry: A Qualitative Kano-Model Approach.

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Bibliographic Details
Title: Requirements of Environmentally-Aware Consumers on the Implementation and Communication of Sustainability Measures in the Beverage Industry: A Qualitative Kano-Model Approach.
Authors: Maász, Christopher1 (AUTHOR) Christopher.Maasz@wiwi.uni-marburg.de, Kroll, Luisa1 (AUTHOR), Lingenfelder, Michael1 (AUTHOR)
Source: Journal of Food Products Marketing. May2024, Vol. 30 Issue 4, p118-133. 16p.
Database: Business Source Ultimate
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ISSN:10454446
DOI:10.1080/10454446.2024.2351844