Church advertising and the marketization of religious hegemony.
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| Title: | Church advertising and the marketization of religious hegemony. |
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| Authors: | Appau, Samuelson1 (AUTHOR) s.appau@mbs.edu, Yang, Ye2 (AUTHOR) nicole.yang@sussex.ac.uk] |
| Source: | Marketing Theory. Jun2024, Vol. 24 Issue 2, p263-288. 26p. |
| Database: | Business Source Ultimate |
| ISSN: | 14705931 |
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| DOI: | 10.1177/14705931231202434 |
