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Church advertising and the marketization of religious hegemony.

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Title: Church advertising and the marketization of religious hegemony.
Authors: Appau, Samuelson1 (AUTHOR) s.appau@mbs.edu, Yang, Ye2 (AUTHOR) nicole.yang@sussex.ac.uk]
Source: Marketing Theory. Jun2024, Vol. 24 Issue 2, p263-288. 26p.
Database: Business Source Ultimate
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An: 177242632
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PubType: Academic Journal
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  Data: Church advertising and the marketization of religious hegemony.
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  Data: <searchLink fieldCode="AR" term="%22Appau%2C+Samuelson%22">Appau, Samuelson</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> s.appau@mbs.edu</i><br /><searchLink fieldCode="AR" term="%22Yang%2C+Ye%22">Yang, Ye</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> nicole.yang@sussex.ac.uk]</i>
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Theory%22">Marketing Theory</searchLink>. Jun2024, Vol. 24 Issue 2, p263-288. 26p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=177242632
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        Value: 10.1177/14705931231202434
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        Text: English
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        PageCount: 26
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              Text: Jun2024
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              Y: 2024
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