Understanding customer experience over time and customer citizenship behavior in retail environment: The mediating role of customer brand relationship strength.
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| Title: | Understanding customer experience over time and customer citizenship behavior in retail environment: The mediating role of customer brand relationship strength. |
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| Authors: | Hoa Pham Thi1 hoa.phamthi@isb.edu.vn, Trong Nghia Ho1 |
| Source: | Cogent Business & Management. 2024, Vol. 11 Issue 1, p1-23. 23p. |
| Database: | Business Source Ultimate |
| ISSN: | 23311975 |
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| DOI: | 10.1080/23311975.2023.2292487 |
