The Color of Togetherness: A Theoretical Contribution to the Research on Color Effects.
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| Title: | The Color of Togetherness: A Theoretical Contribution to the Research on Color Effects. |
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| Authors: | Gierl, Heribert1 heribert.gierl@wiwi.uni-augsburg.de |
| Source: | Marketing ZFP - Journal of Research & Management. 2024 2nd Quarter, Vol. 46 Issue 2, p32-60. 29p. |
| Database: | Business Source Ultimate |
| ISSN: | 03441369 |
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| DOI: | 10.15358/0344-1369-2024-2-32 |
