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Livestream Shopping Breakthrough: Fast Fashion's New Frontier Explored through Attitude, Influencer's Advice, and Portal Quality.

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Bibliographic Details
Title: Livestream Shopping Breakthrough: Fast Fashion's New Frontier Explored through Attitude, Influencer's Advice, and Portal Quality.
Authors: Sharma, Ruchika1 (AUTHOR), Nagdev, Kritika1 (AUTHOR), Singh, Pratibha2 (AUTHOR)
Source: Journal of Promotion Management. Jul2024, Vol. 30 Issue 5, p737-766. 30p.
Database: Business Source Ultimate
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