Small brand giants: Harnessing innovation to disrupt for growth.

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Bibliographic Details
Title:	Small brand giants: Harnessing innovation to disrupt for growth.
Authors:	Kinser, Ivonne¹ (AUTHOR)
Source:	Journal of Brand Strategy. Summer2024, Vol. 13 Issue 1, p15-28. 14p.
Database:	Business Source Ultimate

Description
ISSN:	2045855X
DOI:	10.69554/cepx9236