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Small brand giants: Harnessing innovation to disrupt for growth.

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Bibliographic Details
Title: Small brand giants: Harnessing innovation to disrupt for growth.
Authors: Kinser, Ivonne1 (AUTHOR)
Source: Journal of Brand Strategy. Summer2024, Vol. 13 Issue 1, p15-28. 14p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Small brand giants: Harnessing innovation to disrupt for growth.
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        Value: 10.69554/cepx9236
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        Text: English
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        StartPage: 15
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      – TitleFull: Small brand giants: Harnessing innovation to disrupt for growth.
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              Text: Summer2024
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