THE IMPACT OF MARKETING MIX AND PATIENT EXPERIENCE ON PUBLIC PATIENT LOYALTY IN HOSPITALS: SATISFACTION AS AN INTERVENING VARIABLE.
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| Title: | THE IMPACT OF MARKETING MIX AND PATIENT EXPERIENCE ON PUBLIC PATIENT LOYALTY IN HOSPITALS: SATISFACTION AS AN INTERVENING VARIABLE. |
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| Authors: | Zebua, Livia1 livia1408@gmail.com, Irwandy1, Pasinringi, Syahrir A.1, Rivai, Fridawaty1, Sidin, Indahwati1, Mumang, Andi Agus2 |
| Source: | Asia Pacific Journal of Health Management. 2024, Vol. 19 Issue 1, p1-8. 8p. |
| Database: | Business Source Ultimate |
| ISSN: | 18333818 |
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| DOI: | 10.24083/apjhm.v19i1.2267 |
