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THE IMPACT OF MARKETING MIX AND PATIENT EXPERIENCE ON PUBLIC PATIENT LOYALTY IN HOSPITALS: SATISFACTION AS AN INTERVENING VARIABLE.

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Title: THE IMPACT OF MARKETING MIX AND PATIENT EXPERIENCE ON PUBLIC PATIENT LOYALTY IN HOSPITALS: SATISFACTION AS AN INTERVENING VARIABLE.
Authors: Zebua, Livia1 livia1408@gmail.com, Irwandy1, Pasinringi, Syahrir A.1, Rivai, Fridawaty1, Sidin, Indahwati1, Mumang, Andi Agus2
Source: Asia Pacific Journal of Health Management. 2024, Vol. 19 Issue 1, p1-8. 8p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Asia+Pacific+Journal+of+Health+Management%22">Asia Pacific Journal of Health Management</searchLink>. 2024, Vol. 19 Issue 1, p1-8. 8p.
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      – Type: doi
        Value: 10.24083/apjhm.v19i1.2267
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        Text: English
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      – TitleFull: THE IMPACT OF MARKETING MIX AND PATIENT EXPERIENCE ON PUBLIC PATIENT LOYALTY IN HOSPITALS: SATISFACTION AS AN INTERVENING VARIABLE.
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            NameFull: Sidin, Indahwati
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              Text: 2024
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              Y: 2024
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