View in EDS HTML Full Text PDF Full Text

Revolutionizing consumer insights: the impact of fMRI in neuromarketing research.

Saved in:
Bibliographic Details
Title: Revolutionizing consumer insights: the impact of fMRI in neuromarketing research.
Authors: Alsharif, Ahmed H.1 (AUTHOR) ahmedalsharif07@gmail.com, Mohd Isa, Salmi1 (AUTHOR)
Source: Future Business Journal. 7/9/2024, Vol. 10 Issue 1, p1-26. 26p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:23147202
DOI:10.1186/s43093-024-00371-z