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Effective Implementation of Predictive Sales Analytics.

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Bibliographic Details
Title: Effective Implementation of Predictive Sales Analytics.
Authors: Habel, Johannes (AUTHOR), Alavi, Sascha (AUTHOR) jhabel@bauer.uh.edu, Heinitz, Nicolas (AUTHOR)
Source: Journal of Marketing Research (JMR). Aug2024, Vol. 61 Issue 4, p718-741. 24p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437221151039