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Effective Implementation of Predictive Sales Analytics.

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Title: Effective Implementation of Predictive Sales Analytics.
Authors: Habel, Johannes (AUTHOR), Alavi, Sascha (AUTHOR) jhabel@bauer.uh.edu, Heinitz, Nicolas (AUTHOR)
Source: Journal of Marketing Research (JMR). Aug2024, Vol. 61 Issue 4, p718-741. 24p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="AR" term="%22Habel%2C+Johannes%22">Habel, Johannes</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Alavi%2C+Sascha%22">Alavi, Sascha</searchLink> (AUTHOR)<i> jhabel@bauer.uh.edu</i><br /><searchLink fieldCode="AR" term="%22Heinitz%2C+Nicolas%22">Heinitz, Nicolas</searchLink> (AUTHOR)
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        Value: 10.1177/00222437221151039
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        Text: English
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        PageCount: 24
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            NameFull: Habel, Johannes
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              M: 08
              Text: Aug2024
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              Y: 2024
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