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Resonance of Review Behavior: Will People Follow in Their Friends' Footsteps?

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Title: Resonance of Review Behavior: Will People Follow in Their Friends' Footsteps?
Authors: Yu, Zhaoyang (AUTHOR) yuzhaoyang1990@126.com, Zhang, Zili (AUTHOR), Law, Rob (AUTHOR), Zhang, Ziqiong (AUTHOR)
Source: Journal of Interactive Marketing. Aug2024, Vol. 59 Issue 3, p294-311. 18p.
Database: Business Source Ultimate
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ISSN:10949968
DOI:10.1177/10949968231219973