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To Tell, Not to Yell: The Effect of Writer's Intents on Readers' Perceived Helpfulness of Online Product Reviews.

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Bibliographic Details
Title: To Tell, Not to Yell: The Effect of Writer's Intents on Readers' Perceived Helpfulness of Online Product Reviews.
Authors: Briers, Barbara (AUTHOR) barbara.briers@uantwerpen.be, He, Xzavier (AUTHOR), Lamey, Lien (AUTHOR)
Source: Journal of Interactive Marketing. Aug2024, Vol. 59 Issue 3, p312-328. 17p.
Database: Business Source Ultimate
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ISSN:10949968
DOI:10.1177/10949968231223924