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Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies.

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Bibliographic Details
Title: Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies.
Authors: Elhelaly, Nehal (AUTHOR), Ray, Sourav (AUTHOR) s_ray@uoguelph.ca
Source: Journal of Marketing. Sep2024, Vol. 88 Issue 5, p153-179. 27p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429231222269