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Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies.

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Title: Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies.
Authors: Elhelaly, Nehal (AUTHOR), Ray, Sourav (AUTHOR) s_ray@uoguelph.ca
Source: Journal of Marketing. Sep2024, Vol. 88 Issue 5, p153-179. 27p.
Database: Business Source Ultimate
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An: 178942844
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  Data: Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies.
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  Data: <searchLink fieldCode="AR" term="%22Elhelaly%2C+Nehal%22">Elhelaly, Nehal</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Ray%2C+Sourav%22">Ray, Sourav</searchLink> (AUTHOR)<i> s_ray@uoguelph.ca</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Sep2024, Vol. 88 Issue 5, p153-179. 27p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=178942844
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/00222429231222269
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      – Code: eng
        Text: English
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        PageCount: 27
        StartPage: 153
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      – TitleFull: Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies.
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            NameFull: Elhelaly, Nehal
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            NameFull: Ray, Sourav
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            – D: 01
              M: 09
              Text: Sep2024
              Type: published
              Y: 2024
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              Value: 88
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