Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents' Purchase Preferences for Children's Educational Products.
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| Title: | Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents' Purchase Preferences for Children's Educational Products. |
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| Authors: | Chen, Qihui (AUTHOR), Wang, Yajin (AUTHOR), Zhang, Ying (AUTHOR) zhang@gsm.pku.edu.cn |
| Source: | Journal of Marketing. Sep2024, Vol. 88 Issue 5, p46-62. 17p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222429 |
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| DOI: | 10.1177/00222429231224333 |
