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Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents' Purchase Preferences for Children's Educational Products.

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Title: Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents' Purchase Preferences for Children's Educational Products.
Authors: Chen, Qihui (AUTHOR), Wang, Yajin (AUTHOR), Zhang, Ying (AUTHOR) zhang@gsm.pku.edu.cn
Source: Journal of Marketing. Sep2024, Vol. 88 Issue 5, p46-62. 17p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents' Purchase Preferences for Children's Educational Products.
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  Data: <searchLink fieldCode="AR" term="%22Chen%2C+Qihui%22">Chen, Qihui</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Wang%2C+Yajin%22">Wang, Yajin</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Zhang%2C+Ying%22">Zhang, Ying</searchLink> (AUTHOR)<i> zhang@gsm.pku.edu.cn</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Sep2024, Vol. 88 Issue 5, p46-62. 17p.
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      – Type: doi
        Value: 10.1177/00222429231224333
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      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 46
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      – TitleFull: Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents' Purchase Preferences for Children's Educational Products.
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            NameFull: Chen, Qihui
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            NameFull: Wang, Yajin
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            NameFull: Zhang, Ying
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            – D: 01
              M: 09
              Text: Sep2024
              Type: published
              Y: 2024
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              Value: 88
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              Value: 5
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            – TitleFull: Journal of Marketing
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