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More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior.

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Bibliographic Details
Title: More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior.
Authors: Lu, Joy (AUTHOR) tonglu@andrew.cmu.edu, Bradlow, Eric T. (AUTHOR), Hutchinson, J. Wesley (AUTHOR)
Source: Journal of Marketing. Sep2024, Vol. 88 Issue 5, p63-88. 26p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429241227145